Paid promotion
Definition
Paid promotion is a setting on YouTube that marks a video as containing a paid product placement, sponsorship or endorsement, which shows viewers a disclosure. It sits alongside the FTC's expectation that a paid relationship is disclosed clearly and conspicuously.
Last reviewed By the Cashcade editorial team2 sources
Also called YouTube paid promotion setting
On this page
What Paid promotion means
For paid clips, Cashcade's rule is to switch on Paid promotion and add a burned-in sticker reading Paid and #ad. The platform setting alone is not treated as the whole disclosure.[1]
Why it matters
Disclosure differs by platform, so a label that works on YouTube is not automatically right on TikTok. Use each platform's own mechanism and follow the brief.[1]
Sources
Every number on this page comes from a source below or is labelled an estimate. Each page was read on the date shown.
- [1]Disclosures 101 for social media influencers (opens in a new tab)
Federal Trade Commission · Official · Read October 15, 2026
Clear and conspicuous disclosure of paid relationships
- [2]How Cashcade works
Cashcade · Cashcade · Read October 15, 2026
Product rules: verified money, disclosure per platform, no random rewards
How this page was made
Researched by the Cashcade team from the sources listed above, with drafting aids used for structure. Spotted an error? Write to hello@playcashcade.com and a correction is published with its date.