Branded content
Definition
Branded content is the commercial content disclosure setting on TikTok that labels a post as made in a paid relationship with a brand. When it is on, TikTok shows a label, and the creator should also include #ad in the caption.
Last reviewed By the Cashcade editorial team2 sources
Also called TikTok commercial content toggle
On this page
What Branded content means
Cashcade's rule for TikTok is to switch on the Branded content toggle and put #ad in the caption, and to burn nothing into the video, because TikTok's guidelines discourage embedded advertising text and watermarks.[1]
Why it matters
Following the platform's own mechanism protects the creator and the brand. It also keeps a clip eligible to be posted in the form the platform expects.[1]
Sources
Every number on this page comes from a source below or is labelled an estimate. Each page was read on the date shown.
- [1]How to turn on the commercial content disclosure setting (opens in a new tab)
TikTok Ads Help · Official · Read October 15, 2026
Branded content toggle
- [2]Disclosures 101 for social media influencers (opens in a new tab)
Federal Trade Commission · Official · Read October 15, 2026
Clear and conspicuous disclosure of paid relationships
How this page was made
Researched by the Cashcade team from the sources listed above, with drafting aids used for structure. Spotted an error? Write to hello@playcashcade.com and a correction is published with its date.